I know. Ticket prices are tricksy; there’s a base price, a face price, and a post-fees price that all seem like a dizzying pile of numbers when it’s all said and done. It can be enormously frustrating to buyers, and it’s frustrating for us, too. I wanted to take the opportunity to explain how our ticket pricing structures work for the convention, so you know where your money is going.
First and foremost: the base price of your ticket goes to a great cause! 100% of the money we take in on tickets goes to Pop Culture Classroom (PCC) to support its literacy and arts mission. You’re doing good things in the world simply by purchasing your ticket to Denver Comic Con (DCC). You can find out more about the many PCC programs that take place throughout the year HERE.
Next, and this is where it gets bumpy with face price: we are required by the City of Denver to add in a 10% FDA tax to every ticket sold. Yes, you read that correctly: 10%. We also must put it into the face price of the ticket. Example: the $75 3-day pass is, on our end, $75; what you see is $82.50 because the FDA tax has been added. It’s important that you know this – we didn’t jack up the price; the city added a 10% tax to you. If you are interested in the fine-grain details, you can learn more from the official Denver FDA Tax guide HERE.
Finally, the City of Denver has a contract with AXS for ticketing to all Denver-owned venues, of which the Colorado Convention Center is one. Using AXS is therefore not optional for us, and they get to add additional fees to the face price of the ticket (yay!). We don’t have any say in this matter (and trust me, we have tried).
So, there you have it. Ticket prices explained, for better or worse. We are always happy to answer your questions about this and will provide as much customer service in the ticket buying process as possible. If you have questions or need help, write to us at firstname.lastname@example.org.